Ethical Issues in India Essay

For Subject Business Ethics and Corporate Governance 2G Spectrum Scam We have had various tricks in India; yet none greater than the trick including the way toward distributing bound together access administration licenses. †¢It is Rs.1.76-lakh crore worth of trick. The sum is around 2% of national GDP or 1/3 of current expense income of India. It is additionally equivalents to yearly salary of telecom administration part. †¢The previous Telecom serve A Raja who as indicated by the CAG, has sidestepped standards at each level as he completed the questionable 2G permit grants in 2008 at an expendable value which were pegged at 2001 costs. Recipients: Dependence Communication purportedly had stake 10.7% of in swan telecom.But as per rule a telecom administrator can't possess over 10% stake in another telecom administrator organization operatingâ inâ sameâ area. Unitech had no involvement with telecom part yet as per rule the permit ought to be given to the individuals who have involvement with telecom division. They got permit for discard cost of Rs. 1661 crore. It offered its 60% stake to Telenor at Rs. 6200 crore. Swan Telecom got permit for Rs. 1500 Crore.it offered 45% stake to UAE based Etisalat at Rs. 9800â crore. Swan Telecom had no experience in telecom sector. Different recipients incorporate Datcom arrangement, Loop Telecom, Tata teleservice, STel ltd, Idea cell and zest correspondence. Moral issues: With episode of 2G trick following moral issues with respect to Government, Regulatory bodies, Media and industry came into bleeding edge. Administration: Soul of aggregate duty not conserved. Seemed like return to the permit raj period. Guideline: Toothless with just warning forces. Deficient labor intensifies the situation Appointment procedure help strife of interests Proper decentralization of forces and usage of existing principles may have forestalled this trick. Media ought to comprehend its obligation towards individuals of India. Sufficient force and assets should make accessible to administrative bodies. Republic Games Fraud The Delhi Common Wealth Games (CWG) examinations by Central Vigilance Commission (CVC) uncovered inconsistencies and fake practices received by the association board of trustees members. The assessed figure for misappropriation of assets is Rs 8000 crore (Rs 80,000 million). The examinations have as of late initiated and the issues announced are as per the following. †¢ Buy contracts marked with shifting rates for a similar item †¢Prices over-expanded in certain agreements †¢Contracts given to family members and companions †¢Sub-standard items bought †¢Vendor installments made without affirming quality and conveyance †¢Payments made to non-existent merchants The association board of trustees individuals overlooked the Prevention of Corruption Act and government methodology for agreements and tenders. Moral issues: From the point of view of buying process, the accompanying moral issues are obvious: †¢ Ill-advised and lacking seller determination and assessment methods were followed. †¢Conflict of intrigue was not uncovered while marking contracts with related gatherings. †¢Tenders were not given to bidders providing most reduced cost estimate of the item. †¢Vendors didn't convey the contracted quality and amount according to the conveyance plan. †¢Vendors were not punished for inadequate quality or late conveyance. †¢Vendor installments were not connected to conveyance of items or finish of expectations. †¢There was no isolation of obligations. Similar authorities approved the agreement and affirmed installments. A free assessment of agreements by chance chiefs may have forestalled misappropriation of assets. An occasional review by government offices could have featured these issues at a prior stage. As Comptroller and Auditor General (CAG) bunch is required to direct intermittent reviews of all administration costs, it is astounding that these issues were not found before. This plainly shows miss-use of open assets. Adarsh Scam A tall structure is worked in Colaba territory of mumbai only nearby grounds of Indian naval force, presently according to naval force this structure is security danger for its advantages and according to law it is illicit to manufacture such structures close to safeguard land. Presently another issue is that the land on which the Adarasha society ( building) has been constructed is apportioned for migration of groups of Kargil war Martyrs. be that as it may, thing happened is that the general public was allowed authorization under name of Kargil war legends and the greater part of the pads were designated to family members of maharashtra clergymen Presently from looking to a realities it gives impression that greatest offenders in this trick are clergymen of maharashtra who endorsed the consent, civil servants who had adequate cash to buy pads in the general public on the name of their family members, So by and large looking trick is aftereffect of joint Venture of administration and legislators of Maharashtra. Moral issues: †¢Why complaint is taken after culmination of building and not during the structure was being manufactured? †¢Power to give land at limited rate ought to be increasingly straightforward. Government ought to acquire more straightforwardness procedure of giving area at limited rate. They should screen in the case of lodging social orders or associations are keeping rule appropriate to them. ‘Adarsh scam’ in Pune Subtleties of another land trick have surfaced from Pune in which high positioning armed force, police, common, transport and urban land division authorities had joined to get houses in what was intended to be a resistance society. Archives possessing TIMES NOW demonstrate that Defense Personnel Housing Society (DPCHS), which should house Kargil war widows, has unlawfully been auctions off to administrators. The rundown of allottees in this general public likewise incorporates the individual secretaries of previous Maharashtra Chief Minister Vilasrao Deshmukh and Narayan Rane. The DPCHS, which was framed by guard work force, had applied to the locale gatherer for allocation of land for a lodging society in 2003. Accordingly, the legislature had dispensed 1.86 hectares in Lohegaon. In 2003 the general public was alloted the land which was intended for Kargil war widows. Notwithstanding, in 2010 the general public recorded a new rundown of allottees 100 of which included officials. The Pune authority has gotten serious about the general public and requested an investigation into the anomalies. Moral issues: †¢The DPCHS was fromed for protection staff. At present it has 200 individuals. Almost 50 percent of the individuals are workers at different government offices. †¢Power to give land at limited rate ought to be progressively straightforward. Government ought to get more straightforwardness procedure of giving area at limited rate. They should screen in the case of lodging social orders or associations are keeping rule appropriate to them. The credit trick The financial offenses wing of the Central Bureau of Investigation on uncovered a significant phony lodging credit racket and captured eight authorities from different counts on unite charges. CBI captured CEO of LIC Housing Finance Ramachandran Nair and seven others senior brokers regarding a lodging money racket. Aside from Nair, those captured are Naresh K Chopra, Secretary (Investment), LIC, R N Tayal, General Manager of Bank of India (Delhi), Maninder Singh Johar, Director (Chartered Accountant) of Central Bank of India, Venkoba Gujjal and Dy General Manager of Punjab National Bank (Delhi). Rajesh Sharma, CMD of Mumbai based firm Money Matters Ltd and two of its representatives Suresh Gattani and Sanjay Sharma were among those captured. The bank authorities purportedly connived with the firm to endorse huge scope corporate advances, abrogating required conditions for such endorsements alongside different anomalies. The Finance Ministry said it would investigate the chance of organizing a departmental investigation into the lodging fund racket that prompted capture of senior authorities of the LIC Housing Finance and open division banks. The CBI has claimed that Naresh Chopra, secretary (venture) LIC, had guaranteed Rajesh Sharma of Money Matters that he would â€Å"disfavour the proposition of DB Realty, which had moved toward it for a credit through some other agent.† Subsequently , DB Realty drew nearer Cash Matters and got a credit worth Rs 200 crore authorized and dispensed inside four months. Moral issues: †¢Role of go-betweens, for example, cash matters is dubious in whole trick. †¢Too much force in the possession of a not very many. There ought to be more noteworthy straightforwardness in giving credit by budgetary foundations. there is have to demolish such rackets in money related organizations and banks. Air India charged twofold toll to safeguard Indians in Egypt. The 320 Indians who were emptied on the extraordinary Air India (AI) flight needed to pay more than twofold the expense of a solitary ticket from Cairo to Mumbai. A single direction ticket in this division midpoints at Rs 17,000-20,000, yet abandoned voyagers said they needed to pay Rs 45,000 preceding they were guaranteed of a seat on the AI 160 trip to Mumbai. For a couple of individuals, the charge was as high as Rs 55,000. Sightseers and honeymooners, a significant number of whom were on a careful spending plan and didn't approach prompt assets, were the most exceedingly awful hit. Numerous fliers whined that they needed to pay money on the spot to have the option to obtain a flight ticket. Computer based intelligence flight was a shelter in light of the fact that our previous flight had been dropped. Be that as it may, they needed to pay twofold cash on the spot to jump on the plane. Toward the finish of a vacation, a great many people don't have such a lot of money close by. Moral issues: †¢AI exploited Emergency circumstance. †¢Air India ought to comprehend the obligation towards Indians. There ought to be straightforwardness in passage of aircrafts particularly during time of crisis. Rs.300 Crore Citibank Fraud Mr. Shivraj Puri, a worker of Gurgoan branch had directed of cash from 40 high networth speculators (HNI) adding up to Rs 400 crore. Mr.

Bandura Essay Example | Topics and Well Written Essays - 1250 words

Bandura - Essay Example Bandura has given a system to the comprehension of conduct of people through his social learning hypothesis, which has as of late been renamed as the social intellectual hypothesis. Bandura plainly recommends that human conduct is found out, and that this learning procedure is through perception. This procedure of human learning can be found in his own words â€Å"Of the numerous signs that impact conduct, anytime, none is more typical than the activities of others†. (Bandura, 1986, p.206). The social intellectual hypothesis clarifies clear conduct showed by a person as far as the persuasive variables and the self-administrative systems associated with the conduct of the person. This hypothesis suggests that human conduct is a consequence of a learning procedure. This getting the hang of as per the hypothesis is called observational learning. This learning procedure need not be simply the outcome encounters, yet through vicarious learning, by watching the conduct of others, and the results of their conduct. This emphasis on learning through perception is the extraordinary and particular component of Bandura’s hypothesis. As indicated by Bandura most human conduct is the aftereffect of learning through model either deliberately or coincidentally, and afterward designing conduct on what has been realized. The benefit of this learning procedure is that pointless blunders are wiped out. The quality of Bandura’s hypothesis is that it is established on perceptio ns made, has been demonstrated through target tries different things with kids. A considerable lot of the kids standards of conduct impersonate those of their folks, and is the consequence of watched learning of the personal conduct standards of the guardians and the advantages that it offers. Bandura proposes that there are four segment forms that demonstration inside the onlooker at the hour of presentation to a model of conduct. The underlying part is the attentional procedure. Except if consideration is paid by the subject to the model observational learning doesn't happen, and

Heroin and Alcohol Consumption

Heroin and Alcohol Consumption Addiction Drug Use Heroin Print Heroin and Alcohol Consumption By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 22, 2019 MedicImage/Universal Images Group/Getty Images More in Addiction Drug Use Heroin Cocaine Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery Heroin is an opiate processed from morphine extracted from the seed pods of certain varieties of poppy plants. It is an illegal and highly addictive drug  sometimes cut with other powder, including sugar, starch, powdered milk or quinine, to increase volume, which helps the person selling it make more money. Between 2000 and 2014 the death rate from drug overdoses in the United States increased 137 percent and there was a 200 percent increase in the rate of overdose deaths involving opioid pain relievers and heroin, according to the Centers for Disease Control and Prevention. Pure and Black Tar Heroin In the United States today, you can buy two types of heroin: pure heroin and black tar heroin. Pure heroin comes from South America and Southeast Asia and is a white powder with a bitter taste. Most of the heroin sold in the eastern United States is this form of heroin. Black tar heroin  comes from Mexico and is sold mainly in the states west of the Mississippi River. It is typically sticky like roofing tar or hard like coal and gets its dark color from the processing, which leaves behind impurities. Injected, Snorted and Smoked A user injects, snorts or smokes heroin to get their fix. All methods deliver this drug to the brain quickly. For black tar heroin, the user usually dissolves and dilutes, then injects it. Heroin in its powder form, on the other hand, can be more desirable to new users not ready to begin  injection drug use  because you can snort it. You can smoke either kind. How Heroin Affects the Brain Once heroin enters your brain, the body converts it back to morphine and it binds to opioid receptors, located in many areas of your brain and body.  The changes heroin causes in your brain causes its high risk for addiction and the chronic relapsing that may follow after treatment.   Long-term effects of heroin addiction on the brain include: tolerance - over time you will need more of the drug to achieve the same effectdependence - you need to use heroin do prevent withdrawal symptomspossible deterioration of the brains white matter, which affects your ability to make decisions, regulate behavior and appropriately respond to stressful situations Alcohol and Heroin Is a Deadly Combo A person who overdoses is likely to be under the influence of more than one substance. In fact, the Drug Abuse Warning network warns that in overdose cases the patient has typically has an average of 2.7 drugs in their system.   A combination of alcohol and heroin is especially dangerous  because both substances suppress your ability to breathe. If you cant breathe properly, the lack of oxygen can cause hypoxia, which can result  in short- and long-term effects, including coma and permanent brain damage. Respiratory failure is the overwhelming cause of overdose deaths. Effects of Heroin Treatment on Alcohol Consumption Drinking alcohol is a suggested risk factor for heroin addiction. When an addict goes into treatment, either  methadone maintenance treatment (MMT) or  heroin-assisted treatment (HAT) their alcohol consumption goes down too, according to a study published in the journal Alcohol. Researchers found the HAT patients had a greater reduction in alcohol consumption.

The Theory Of Child Labour - 1398 Words

The tem â€Å"Child Labour† is often defined as work that deprives children from their childhood, their potential and their dignity and that is harmful to physical and mental development. It is serious and extensive problem with many children under the age of 14 years. Children living in poorest household and in rural areas are mostly likely to be engaged in child labour. Children have worked for as long as families have needed all hands to pitch in. Beyond defining work as a means of survival, defining what work is appropriate for children and what to do about inappropriate work involves more complex judgments especially for firms doing business in the global economy.Child labor is linked to global business directly and more commonly, indirectly. Critics blame increased trade and financial flows for increased child labor, and those criticisms have undermined the legitimacy of further trade and financial liberalization. Statistics of child lobour: According to statistics there are 250 million children working and many of them full time. 120 million of these children exposed to hazardous forms of child labour. 68 Countries have been marked under â€Å"extreme risk† for child. Bangladesh, India, Nigeria, Pakistan, Chad, DR Congo, Ethiopia, Mayanmar, Liberia, Sudan, Somalia and Zimbabwe to form the 12 countries at the bottom of ranking who scored 0.00 for possibility to remove child labour, whereas China scored 0.02 and ranking number 13th.Child labour is found in agricultural sectorShow MoreRelatedThe Epidemic Of Child Labour1522 Words   |  7 Pagesprevalence of child labour is a blot on society. It is a national disgrace that millions of children in this country have to spend a major part of their daily routine in hazardous works. The problem of child labour in India is the result of traditional attitudes, urbanisation, industrialisation, migration, lack of education, etc. However, extreme poverty is the main cause of child labour. However, this miracle idea falls short after identifying the brutal cons that develop along with Child Labour. YouthRead MoreIKEA Global Sourcing Challenge: Indian Rugs and Child Labor1176 Words   |  5 PagesProposal Case: IKEA Global Sourcing Challenge: Indian Rugs and Child Labor Summary In this case, it is known that IKEA s procurement model is the mode of global sourcing. IKEA products are shipped to the 26 distribution centres from the trade area after procurement, and then delivered to the shopping malls in the world. 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The sample for labour market organizations consisted of seven people, majority of them were lead organizers/supervisors based in Karachi. Two sampling methods used in this research paper are Snowball sampling and Convenience sampling. Convenience sampling was used for interviews from youth belonging to the labour market of Karachi. However, interviews with organization’s members in Karachi’s labour market were accompanied via snowball sampling. The themes

Morphological Use as an Indicator of Reading Disability...

Introduction Children with reading disabilities differ from children that read typically in their use of morphological forms. This view has been supported by multiple studies that review the relationship between reading and morphology (Carlisle, J., Stone, C. 2005; Nagy, W., Berninger, V., Abbott, R. 2006; Reed, D. 2008; Kuo, L. Anderson, R. 2006). Morphology has been linked to reading ability, as has phonology, for many years. Traditionally reading ability, or disability, is detected by the student’s strength with phonology(Crisp, J. Lambon Ralph, M. 2006; Marshall, C. van der Lely, H. 2007;), yet many recent studies have indicated that morphological awareness can play a key role in the detection and intervention of reading†¦show more content†¦Another name for this is derivational morphology, which is linked with reading comprehension. The link between reading and morphology has been well established. Nagy, Berninger, and Abbott found that derivational Morphology is an important and unique factor of learning to read (2006). Understanding complex words depends greatly on understanding the word parts (Nagy, W., Berninger, V., Abbott, R. 2006). For instance, â€Å"disagreement† is more easily decoded if a child already knows the word agree, that the prefix dis- makes it negative, and that the suffix –ment makes it a noun. In their experiment, they evaluated 607 students, from fourth to ninth grade on their morphological knowledge, phonological ability, reading ability, and spelling. The researchers then compared the measures of phonological ability and morphological awareness to the literacy measures. They also compared the phonological and morphological measures to each other. They found that morphological awareness uniquely contributed to reading comprehension, vocabulary, and spelling for all the grade levels evaluated. Their findings suggested that this connection was even stronger in the eighth and ninth grade students that they studied. Another study that shows a connection between morphology and reading ability is the research of Deacon, Parrila, and Kirby (2006). In their study of adults with high functioning dyslexia they found that while adults with normal readingShow MoreRelatedTeaching Reading Is Rocket Science13428 Words   |  54 PagesTeaching Reading Is Rocket Science What Expert Teachers of Reading Should Know and Be Able To Do The most fundamental responsibility of schools is teaching students to read. Teaching Reading Is Rocket Science What Expert Teachers of Reading Should Know and Be Able To Do June 1999 Author note: This paper was prepared for the American Federation of Teachers by Louisa C. Moats, project director, Washington D.C. site of the National Institute of Child Health and Human Development (NICHD)Read MoreSupporting the Development of English Literacy in English Language Learners22851 Words   |  92 Pagesstudents in U.S. schools, increasing from 6% in 1970 to 16% in 1995 and 19% in 1997 (Ruiz de Velasco Fix, 2000). While their numbers have increased, English language learners (ELLs) lag significantly behind their fluent English-speaking peers in reading. For example, in California, ELLs participating in statemandated standardized testing performed worse at all grade levels and were substantially more likely to score below the nationally ranked 25th percentile. In addition, ELLs are substantiallyRead MoreDeveloping Management Skills404131 Words   |  1617 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retriev al system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products

Business Plan for Toy Shop Free Essays

BUSIENSS PLAN FOR TOY SHOP BUSINESS PLAN KIDZONE TOY STORE Submitted by: Ajit Mangarulkar Vishwanath Patil Piyush Borde Kunal Dalal Yogendra Bhosale Rahul Tayade Overview of the Industry INTRODUCTION The toy industry mainly concentrated in and around the metropolitan cities of New Delhi and Mumbai in India, is characterized by small-scale establishments. Of late, the toy industry has been internationalized. The application of new materials and technologies have added value to the variety of the toys. We will write a custom essay sample on Business Plan for Toy Shop or any similar topic only for you Order Now Today, the use of toys is unlimited. They are used for decorations by adults and for education play by children. Toys are also being used for entertainment and child development. Plastic toys, along with soft toys (mainly dolls) and board games, make up about 80% of the Indian market in value terms. The change that is discernible is the decline in Importance of board games (other than puzzles), which involve play by a group of children. Those in the trade argue that, with smaller family size today and the growing incidence of both parents working, there is little scope for board games, which families used to traditionally play together. The emphasis these days is much more on toys, with which a child can play on his/her own. Market Dynamics of the Indian Toy Trade The Indian toy market exhibits some of the characteristics common to any toy market while others have uniquely the Indian character. Individual toys have a short life cycle. There is a constant need for novelty. Consumer tastes change rapidly. Resurrection of old toys does not work – a new content has to be added or altered. These rules, in general, apply to most toy markets internationally. In addition, the Indian market has its own angularities. Toy sales in India have well defined seasonal patterns coinciding with the festival season. Generally, the time period from July to November is the high season with temporary surges in some States in December March. Toy selling in India often involves selling to 3 individuals simultaneously, namely the child, who will use the toy, the mother, who is concerned with safety, space to play, etc. and the father who controls the purse strings. The market is also highly price sensitive. This trend has been reinforced by the entry of large-scale imports of cheap and novel toys from China. These have mostly been unbranded, of low priced and indifferent quality toys. The past decade has seen the Indian toy industry making quick strides in terms of production and exports. At present, India produces a wide range of toys, namely plastic and mechanical activity toys, plastic and soft dolls, stuffed toys, board games, puzzles, educational games and toys, metal toys, electronic toys and games. It is estimated that the toy production in India is around INR 5. 50 billion in the organized sector and INR 12. 50 billion in the unorganized sector with nearly 20% annual average growth rate. There are more than 3000 units in the small-scale sector including large number of units in the cottage sector. Some large/MNCs’ toy units like the Mattel, Lego and Funskool are also present in India. With international quality toys available in India now, the average spending on toys has increased substantially and this process is supported by an increase in disposable income at the customer end. Introduction â€Å"To every child, presenting a toy creates a special attachment between the two. † We intend to satisfy the needs of the children mainly aged below 10yrs. y having an â€Å"KIDZONE† as a part of organized retail, catering to almost all the trifling requirements of kids. Service will be one of our main focus areas wherein we intend to have a â€Å"play n feel the toys† zone attracting the kids to enjoy with toys. This facility will give a real feeling of amusement to children, hence attracting the kids and parents towards it. Thereafter we will al so provide a babysitting facility for parents shopping throughout the mall and in the meantime the trifling needs of babies will be taken care of. Secondly, we will focus on disintermediation of procurement channel by directly sourcing the finished products from the toy manufacturers mainly from China other manufacturers from India. Most importantly we are looking forward to revolutionize the toy industry by having merged quality with fun wherein all the safety issues would be taken care ensuring the source of playfulness not becoming a hysterical item. Above all our long term goal is to make our retail outlets as a brand name well recognized in toy industry and increase the organized retail market share in toys segment. Management Team Vishwanath Patil – Ajit Mangarulkar – Piyush Borde – Yogendra Bhosale – Kunal Dalal – Marketing Plan SWOT Analysis Strengths: Our business would impart touch feel factor to the child We would impart child caring facility in our store where the parents can leave their child and go for shopping which will in turn lead to sales by having child for more hours in shops can be addicted or fascinated to any of the toy Large Growing Population (Market Size data to found out) – Age group between 0-8 years Maximum Loyalty towards shop Demonstration Effect Higher Margins due to large imports from China, Hong Kong other countries Wide range of products to choose Fewer bargains for the products Increase in disposable income of middle class Weakness Emotional attachment towards toy which leads to non repetitive buying Price sensitivity market Safety Issue in terms of lead contain, sharpness of toys etc Individual toy have shorter life cycle consumer taste changes rapidly Opportunity Untapped organized sector which consists of only 10% of total toy industry. Better support from government Demand for Educational toy in the market Threats Due to large expansion of Mall Culture, there is increase in competition from the players Big Fish with deep pockets will able to sell products at competitive price (Entry of global brands) Marketing Mix The marketing mix is often summarized as the four P’s – Product, Price, Place and Promotion. Product The type of product that would be placed in the store will be dependent on the age group. During the initial period the store would cater to age group of from the day child is born to 8 years. The later as the store expands and capital is generated the store would cater to toys catering to people with age more than 8 years and toys for adult. The product that will be defined within age group is as follows 0-24 months: Teethers, squeaks, Tomy, balls, soft toys, baby education toys and others. Photos of some of products are given below. 2 years to 4 years: puzzles, cars, Helicopters Photos of some of products are shown below 4years to 6 years: Magic tricks, electronic cars and helicopters, electronic gadgets and toys of film stars and other famous personality, famous cartoon character, Barbie others. Photos of some of products are shown below: 6years to 8 years: Tricycles, Bicycles, and other ride on toys. Apart from that the musical toys and electrical operated toys will also be placed in the shelves 8 years to 10 years: Board room games, chess and other family games would be the major attraction The stuffed toys and Plush toys would be all time major attraction towards the customers. The above mentioned is only a part of whole list of offerings offered by the store. The main unique selling proposition would be the Indian touch in toys. We will also try to procure the toys of famous personalities –all time legends like Shahrukh Khan from film industry, Dhirubhai Ambani from business,  Narayan Karthikeyan from F1 racing like all the famous personalities in their respective fields will be incorporated as toys. The toys projected in any of Bollywood and Hollywood industry will also be major attraction for the customers. We will try to innovate and help suppliers to also make customized product if possible and thereby increasing the revenues. The key to business will be continuous innovation in all product ranges. Price: The price of the product sell in the shop will depend on the sourcing and also the total cost of procurement. In the initial years of opening of shop we will not be having competitive pricing but the prices would be at par with other competitors in the market. After years of experience in the business and due to strong hold with the suppliers, we will be having a bargaining power with the suppliers and will try to sell product at lower prices compared to competitor. We will be having Lowest Prices in the Town in one of product everyday to attract as many customers as possible. Moreover the product would be selling at par with our costing, so we won’t be able to generate from the product sold at lowest prices. The whole list of prices with the name of the product is attached in the annexure 8. Place: The majority of the product would be procured from China and also some of the product would be procured from India itself. The main source from India would be Chennai, Noida and Mumbai. The sourcing from China would be in terms of imports via sea route. The cost of procuring of the product is already been included in the financials. The time for procurement of goods would be taking near around 28 days from the day of placing of order from China and the procurement from Chennai or Noida will take maximum four days and from Mumbai it would take one day lead time. The toys would be stock in the store itself; there won’t be any special storage place or another location of the toys. The toys would be readily available to the customers on demand if stock is available. Promotion: The less effort would be required in terms of promotion as the store will be located in Thane East But still promotion will be required to create a buzz in the city which would be carried out be two means. 1) Print Ads in local newspaper. As maximum people in Maharashtra are habituated of reading of local newspaper, so the ads would be given in local newspaper on repetitive basis. The ads will also be given in other non local newspaper but frequency of ads would differ in both the cases. 2) Advertisement would be carried out in radio stations. Continuous announcement would be given in all leading radio stations like Radio Mirchi and Big FM. ) Distributions of pamphlets would also be one of the marketing strategies for carrying out promotion. As in the initial period it is not possible to be present in all the malls, so distribution of pamphlets in all the malls will be carried out on weekly basis. 4) All this promotion will in turn lead to Word of mouth marketing 5) In later stages o f business the viral marketing will also be carried out. OPERATION PLAN Location The location selected for opening an outlet is THANE (Maharashtra). Thane is the largest city in the state of Maharashtra and the The city is witnessing a major construction boom and population increase. A rising centre of education, information technology and scientific industries, Thane remains the cultural and commercial heart of Maharashtra, and much of western India. The main reason behind selection of this city is the city is developing stage we witness tremendous opportunity in the coming years. The real estate boom will be going to come in the city so we don’t won’t to miss the opportunity to be there within couple of years. The reason for selection of the city is its proximity to MUMBAI. The proximity to the city will help in reducing the transportation cost and increasing overall efficiency and savings in operations. Type of Building The location of the shop would be in the shop in Thane (East). Amount of Space The amount of space needed would be around 2000 sq feet of area which would be more or less compared to any retail chains. The amount of space needed would be targeted in malls in the basement near around the entry of Reliance and Big Bazaar shops. We targeted the basement due to its cost effectiveness. The shop would be lease for 5 year period for the initial purpose and then if needed would be bought out. The general lease rental of the area in Thane (East) is around Rs. 30000 per month. Other Details The business hours of the shop would last from 10am to 10pm as major. We see the timings to be getting extended at weekends. Moreover the timing would be subjected to the change. Lead Time The main source of supplier would be from the Shantou in China and from Shanghai in China. The other supplier from India would be the Hanung toys in Noida, Mattel Inc. in Chennai and also the Funskool India Ltd in Chennai. The cost of transport of freight from China to India ranges from 428 USD to 600 USD depending on the date of ordering. The other cost of transportation from Mumbai to Thane would be around 2000 INR. The cost of procurement of consignment from Mumbai to Thane would be is 3000INR and from Delhi/Noida it is around 8000 INR. So the lead time if calculated to import from toys from China would be around one month and from procurement from India only it would take around one week from farthest place i. e. Chennai in India for procurement of toys. Sales Estimation Due to prime location of the shop in the malls we expect the sales to be reaching high in the weekends and also in the festivals. This figure comes from the fact that out of 15000 people visiting Thane East daily on an average, around 82% are parents and remaining are youth. So out of 82% of total population we average that around 35% of parents would be with child who comes for the shopping. As mentioned that we shall be a unique adventure in the shop as a playing area specially allotted for the kids to play with the toys which ever they want out of majority of samples placed in playing area. The other advantage is that the child would be taken care of specially trained employees and all this package would come for free. We expect the shopping time taken by any parents would be around 1 hour. So we provide facility for parents to leave their child to play in the shop and if they want they can buy the toy. We rely on the fact provided by the doctors that one hour is enough for a child up to 6 years to get addicted with the toy. Hence as a child gets addicted to play with the toy, they would force parents for purchase of same toy. We only expect 75 customers to get converted out of minimum 1500 people visiting per hour (which is around just 5% of total customers visited in the mall. ) The other occasion for increase in the sales would be the festivals and also the Valentine’s Day for the youth. The shop target customer is up to 14 years but due to presence of Splush toys and also teddies and fur toys which stand attraction for the youth, so we expect the sales to increase in valentine day. Personnel In order to manage the day to day operations we along with three partners have decided to keep the following personnel for smooth operations. In order to reduce our fixed expenses we have restricted ourselves to six employees in the initial three months of our operations. However with time and requirement we shall keep increasing the strength. Number of employees: * Store Facilitators-02 Store Manager-01 * Housekeeper-01 Financial Details Projected start up cost Projected start up cost| | Security Deposits Monthly RentSalary to StaffPurchase of ToysFurniture and StationaryReserved| 100000 30000 20000250000 50000 50000| Total Start Up Cost| 500000| Sources of Fund 50% fund from Partners50 % fund from State Bank of India| 250000250000| Total Fund Raised| 500000| Projected Balance Sheet Liabilities| Rs. | Assets| Rs. | Capital| 500000| Furniture ComputerStockCash DepositeCurrent assets| 50000 20000250000 50000100000 30000| Total | 500000| Total| 500000| How to cite Business Plan for Toy Shop, Essay examples

Social Marketing Communication Campaign

Question: Discuss about the Social Marketing Communication Campaign. Answer: Introduction: The Australian Road Safety Foundation is a non-profit organisation in Australia who strives to improve road safety awareness among the common public. The main goal of this organisation is to enhance driver education and bring the reduction in the impact of trauma caused due to road accidents. Improvement of road safety outcomes is the primary focus of the organisation that can be achieved through constant research and innovations. Educational programs are conducted for persuading policy makers for addressing road safety issues. The key areas of operation are advocacy, education and research (Hughes et al., 2015). According to World Health Organisation (2013) non-profit organisations that look after road safety help in developing a sustainable strategy for the reduction of economic and social costs of road accidents. Such organisations provide a platform for future advocacy programs through research. Support and help must, therefore, be provided to these organisations so that they can fulfil their objectives of bringing community development (Bahadorimonfared, 2013). Non-profit organisations incorporate practical solutions for addressing community issues by embracing innovations. The magnitudes of the issues are well understood by the organisations that go on to put a focus on solving the root-causes of the issues (Yannis et al., 2014). As opined by McIntosh and Howe (2014) a number of non-profit organisations have come forward to improve scenario of road accidents across the world. They provide effective and quality common services to agencies, departments and boards that have a shared objective. Different tools and aids are used for promotion of the social message. A number of factors work together for successful implementation of the campaigns (Ivers e al., 2014). Campaign focus The program would aim to discourage drink driving and reduce the incidence of road accidents due to drink driving. Drink driving would be discouraged by disseminating the case studies of accidents caused by drink driving and stories of individuals whose life has changed due to drink driving accidents in direct or indirect manner. A number of accidents are caused every year due to drink driving; however, the consequences are not known to everyone. Mortality rate is high in case of such accidents, and vehicle users, as well as pedestrian users, are victims of such careless driving (Curtis et al., 2016). People in the community have an understanding of the impact of drink driving, but there is a lack of accurate understanding of the implications of drink driving among the masses (Wilson et al., 2016). Informing the potential drink drivers about the definite case studies that have led to a number of drastic aftermaths would, therefore, be beneficial in order to change the mindset of the people. Chances lie that individuals would develop an awareness of the impact of drink driving when they come to know about the true stories of people who have been impacted due to drink driving. Their feelings, viewpoints and thoughts hold the potential to make a mark on the minds of people, thereby restraining them from drinking and driving. SWOT analysis A Strength, Weakness, Opportunities, and Threats (SWOT) analysis is to be conducted for determining the current effectiveness of the non-profit organisation and the possibility for development regarding initiatives for reducing drink driving. Strength- Australian Road Safety Foundation has effective communication with key stakeholders in the community, and therefore the relationship between the organisation and the stakeholders is strong and noteworthy. The organisation is involved in collaborative initiatives for alcohol-impaired driving. The Acts and policies of road safety are adequately followed by the organisation. There is a scope of creating new thought process among the public that encourages accountability for drinking and responsible alcohol consumption (Mitchell Dunlop, 2016). Weakness- The main weakness is the misconception that behavioural changes occur out of awareness. There is also a lack of substantial research on initiatives that are novel and innovation but have been proved to be effective in changing behaviours. Lack of comprehensive advancement to drink driving is also another issue. Traditional campaigns trying to incorporate fear among the public have not been successful in the recent years. Opportunities- the positive campaign can be created that has the focus on promoting leadership in a community. Women of age between 21 to 30 years can be targeted in this proposed initiative as this section of the community has not been addressed in the previous initiatives. Social media can be used for disseminating the case studies and stories that individuals have to share. Threats- It has been proved that the alcohol industry makes the women and youth its target with promotion campaigns that are effective. It is not sure that women would respond to the campaign. Initiatives for drink driving have been found to reach a point of saturation (Bazzo et al., 2017). Target market Since Australia has a culture of high alcohol intake, mostly in a younger population, the majority of the drink driving accidents have the involvement of individuals of the younger age group. Young adults have the tendency to drink with the clear intension of becoming intoxicated, and therefore accidents are common to occur (Fitts et al., 2016). Around 86% of Australians of the age 14 years and over have the tendency to drink one or more times in their lifetime. 37% Australians of age 14 and above drink alcohol on a weekly basis. 18% Australians above the age of 14 drinks to the extent that causes risk to them in some form or the other. 1 out of every 4 women has the tendency to drink while they are pregnant. Young Australians have their first drink at 15.7 years on average (druginfo.adf.org.au, 2017). The target market for the proposed initiative is, therefore, the younger adult population of the country. Since this is a social marketing strategy and there is no actual product to be sold, it is information that is to be promoted. The product is information on case studies of drink driving accidents and plights of the individuals suffering such accidents in a direct or indirect manner expressed in their own language. The actual product is the physical and tangible product associated with the marketing campaign (Hollensen, 2015). In the present case, it is the promotional materials given by the campaign. The core product is the overall benefit of the products (De Mooij, 2013). For the present case, it is the change in the behaviour of the people regarding drinking and their attitudes and beliefs towards drinking. Making the individuals who drink come in contact with the stories of lives of people being affected by drink driving would benefit the society by bringing a positive change in their drinking behaviour. They would be discouraged to drive after drinking or encouraged not to drink at all. The economic, social and health costs of drink driving would reduce significantly as the most important consequence of the change of behaviour. There would be a remarkable decrease in the mortality resulting from road accidents. Drink driving not only causes loss of lives but also the loss of properties. It is therefore implied that preventing drink driving would prevent the loss of properties to innocent individuals who fall victims of such careless behaviour (Hollensen, 2015). The marketing component of place as applied to this case is the locations where the promotions would take place (Armstrong et al., 2014). Various forms of media are to be used for disseminating the findings. For example, the proposed places of promotion would include online sites like YouTube, Twitter and Facebook. The rationale behind this is that the young age population have a growing connection with social networking sites (Kotler et al., 2014). The suggested places of putting forward the videos containing talks can include movie theatres. The reason for this is promotion based on the genre can effectively reach the target market. Besides, for reaching to the young population, places like college campuses and a university would also be made the target. A large section of the young population can thereby be addressed. Another effective way would be to send mails to the target audience as this method has the probability to come in contact with influencers of the target market, that is friends and family members. Other initiatives include direct communication with individuals affected by drink driving in shopping malls and movie theatres that would target mainly women (Armstrong et al., 2014). Promotion Social media would be vital in reaching to the primary as well as the secondary target market. A Facebook page can be created wherein the individuals coming forward to share their story can put up posts and any related images. Viral advertising can be considered as one of the prime means of reaching to the target audience. Videos need to be creative and exclusive in spreading the message. Different forms of online communication are effective in reaching out to the young generation. Advertisements can be brought to the desired population based on particular psychographics and demographics (Lee Kotler, 2015). Evaluation of effectiveness of message Since the promotional recommendations are multi-dimensional, a number of tools are to be used for evaluating the effectiveness of the message. The most prominent method would be to undertake a survey before and after the proposed campaign for testing the change in behaviour, attitude and beliefs in relation to drink driving. Surveys collected just after the promotion would highlight the success of the intervention. The overall success of the imparted message can be understood through reports of reduction of a number of driving charges and suspensions and accidents. The number of offences is to be monitored rigorously (Esser et al., 2016). Conclusion In this social marketing plan, the strategy involved recommendations for imparting knowledge among the public about the impact of drunk driving. The goal would be to make them have an encounter with the real-life stories of individuals affected by this devastating causal factor. It is desirable that promotional tactics are tailored in order to reach the target audience. It is expected that the proposed campaign would achieve the desired success. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bahadorimonfared, A., Soori, H., Mehrabi, Y., Delpisheh, A., Esmaili, A., Salehi, M., Bakhtiyari, M. (2013). Trends of fatal road traffic injuries in Iran (20042011).PloS one,8(5), e65198. Bazzo, S., Black, D., Mitchell, K., Marini, F., Moino, G., Riscica, P., Fattori, G. (2017). Too Young To Drink. An international communication campaign to raise public awareness of fetal alcohol spectrum disorders.Public Health,142, 111-115. Curtis, A., Coomber, K., Hyder, S., Droste, N., Pennay, A., Jenkinson, R., ... Miller, P. G. (2016). Prevalence and correlates of drink driving within patrons of Australian night-time entertainment precincts.Accident Analysis Prevention,95, 187-191. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Esser, M. B., Bao, J., Jernigan, D. H., Hyder, A. A. (2016). Evaluation of the evidence base for the alcohol industrys actions to reduce drink driving globally.Journal Information,106(4). Fitts, M. S., Palk, G. R., Lennon, A. J., Clough, A. R. (2016). The characteristics of young Indigenous drink drivers in Queensland, Australia.Traffic injury prevention, 1-7. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hughes, B. P., Anund, A., Falkmer, T. (2015). System theory and safety models in Swedish, UK, Dutch and Australian road safety strategies.Accident Analysis Prevention,74, 271-278. Ivers, R. Q., Nguyen, H. T., La, Q. N. (2014). Status of road safety and injury burden: Vietnam.Journal of orthopaedic trauma,28, S50-S51. Kotler, P., Keller, K. L., Ancarani, F., Costabile, M. (2014).Marketing management 14/e. Pearson. Lee, N. R., Kotler, P. (2015).Social marketing: Changing behaviors for good. Sage Publications. McIntosh, J. L., Howe, C. L. (2014, November). Road Safety Management in Australia: Building capacity through coordinated action. InAustralasian Road Safety Research Policing Education Conference, 2014, Melbourne, Victoria, Australia. Mitchell, J., Dunlop, A. (2016). Alcohol consumption: monitoring, regulation and impact on public health. Radaev, V. V., Kotelnikova, Z. V. (2016). Changes in Alcohol Consumption and Governmental Alcohol Policy in Russia.Economic Policy,5, 92-117. Statistics - Drug Prevention Alcohol Facts - DrugInfo. (2017).Druginfo.adf.org.au. Retrieved 25 January 2017, from https://www.druginfo.adf.org.au/topics/quick-statistics#alcohol Wilson, H., Sheehan, M., Palk, G., Watson, A. (2016). Self-efficacy, planning, and drink driving: Applying the health action process approach.Health psychology,35(7), 695. World Health Organization. Violence, Injury Prevention, World Health Organization. (2013).Global status report on road safety 2013: supporting a decade of action. World Health Organization. Yannis, G., Tira, M., Tiboni, M., Panea, L., Kiss, ., Trk, ., ... Vankov, B. (2014, April). Assessment of road safety legislation, policy and institutional capacity in South-East European regions. InTransport Research Arena (TRA) 5th Conference: Transport Solutions from Research to Deployment.